Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment
Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.
Read MoreNote: Rowland Creative Inc closed in March of 2023.
We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.
Below is an archive of selected articles posted over the years.
Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.
Read MoreA higher ed website is a brand ambassador and student recruiting tool. Learn why marketing should hold the website keys, not the IT department.
Read MoreProject managers are prevalent in business and marketing, but not higher education. Learn why university marketing departments need project managers.
Read MoreMarketing knowledge is distributed unevenly throughout universities. Learn how partnering with a higher ed marketing agency can fill the gaps.
Read MoreMarketing your campus-wide events at busy universities is difficult. Learn how a solid event promotions plan will help you cut through the noise.
Read MoreYour higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.
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