Right Tool

What to Do When Your Tool Isn’t Right for the Job

Dana Ray | Thinking | June 7, 2017

A few weeks ago, my colleague Sydney Katona and I got to attend the Inbounder Conference in NYC. Really, we just wanted to hear one of our Marketing Superheroes Rand Fishkin speak. Rand is the kind of person you want as a friend. He’s done some incredible work in SEO that has changed the industry …read more

Ways to Win

3 Ways to Win at B2B Tech Marketing

Sydney Katona | Thinking | May 23, 2017

Companies in the B2B tech vertical have a challenging job ahead of them: to market their product in a way that’s as innovative as their company. Whether you’re creating a new line of 3D printers or introducing your newest software, it can be hard to know what broad tactics and trends to focus on in your …read more

Develop Great Content

What You Need to Develop Great Content

Dana Ray | Doing | May 9, 2017

This is the second part in our series on Content Marketing. Check out Part 1 here. Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear We’ve talked about why content marketing is totally worth the investment. But writing content for content’s …read more

Intentional Content Marketing

3 Reasons Why Intentional Content Marketing is Worth the Money

Dana Ray | Thinking | May 1, 2017

This post is first in a two-part series on the impact great content can have on your marketing success. Look for the second post next week. The most common response we see to content marketing is, “No.” There’s a real sticker shock for most of us when we realize that great content can be just …read more

Happy Valley LaunchBox

A New Web Presence for Happy Valley LaunchBox

Dana Ray | Doing | April 20, 2017

Happy Valley LaunchBox is a no-cost business accelerator program with co-working space for local entrepreneurial teams with a scalable business concept. It’s the flagship seed center among the Invent Penn State initiative that spans the Penn State Commonwealth campuses. When we first began working with LaunchBox, we developed a logo that captured the out-of-the-box thinking and …read more

Think Differently

Think Differently

Dana Ray | Thinking | April 11, 2017

It’s an easy concept to praise. Apple made it sexy decades ago. We tell the legends of the people who changed the world with all the great things they could do because they thought differently. But it’s not as easy to tell the everyday stories where it goes like this: thinking differently is really uncomfortable. …read more

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