Invent Penn State

The Ingenious Power of Partnership

Dana Ray | Doing | October 18, 2016

Invent Penn State was a new and critical initiative. Penn State President, Eric Barron, put time and money behind an effort to bring innovation and economic opportunities across the Commonwealth, impacting ecosystems from student entrepreneurship to industry partnerships. They needed a visual identity and web presence that served many distinct audiences from industry executives to research professors …read more

Thinker/Doer

Thinker/Doer: How and Why We Do What We Do

Dana Ray | Thinking, Doing | October 11, 2016

We’re kind of obsessed with this pairing: thinkers/doers. It’s how we identify ourselves. It’s in our email signatures and on our About Page. It’s on our business cards and it comes up in conversation. We praise by saying, “She’s definitely a doer” or “There’s good thinking in this design.” But what does it mean to …read more

Athlete Viewpoint

Athlete Viewpoint Teams Up with Rowland Creative to Kick Off New Product

Dana Ray | Doing | October 4, 2016

Mike and Jenn Cross saw a problem they knew they could solve: Athletic Directors needed better information about their student athletes’ experiences. Surveys are often inconsistently administered and staff rarely has time or the resources to run the data. ADs sometimes have to make decisions based on hearsay and intuition. But what if there was a …read more

HigherEdJobs

When It’s Time to “Aspire Higher”

Dana Ray | Doing | September 20, 2016

HigherEdJobs had the market cornered when they launched their online academic job posting service in 1996. It started with three university employees who felt there had to be an easier way to search and apply for jobs in academia. And HigherEdJobs was born. Online job searching was revolutionary in a world where academics searched the printed …read more

Drucker Dash

Our Wheelhouse: Video Animation

Dan Rowland | Doing | June 13, 2016

In the last year, we have been proud to share our new video animation capabilities with our clients. We combine clear messaging and strong script writing with our team’s capable illustration and animation eye. And we’re pleased to share another example of that quality work. Drucker Diagnostics came to us a year ago without any marketing …read more

Drucker Apex 6

Featured Portfolio Item: Drucker Diagnostics

Bobby Walter | Doing | April 4, 2016

We’ve updated our portfolio to include work that has come out of our partnership with local centrifuge manufacturer, Drucker Diagnostics. Starting in July of 2015, we worked with Drucker Diagnostics to create a campaign for the recent launch of their Apex centrifuges. We spent months understanding Drucker’s business, their marketing objectives, and their audiences to …read more

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